Who we are

OUR MISSION
Number of Stores per Country

Decathlon's main mission is to make sport accessible to as many people as we can. We would like to help, inspire and guide you through your sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Let's do some sports together, as together is always more fun!

OUR VALUES
Vitality

Vitality is Life, intense activity, energy, drive, and vigor. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.

RESPONSIBILITY

Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. And it is also our responsibility to guarantee the safety of our customers and employees all over the world.

INNOVATION

Innovation is an important part of everything we do. We are exploring and researching new products, concepts and event ideas regularly to ensure your sports experience is constantly improving. 

OUR TEAMMATES

Our teammates are the engine of everything we do. That's why we are investing in our people and we always co-build the future of Decathlon together. Everyone has their say in our strategy and project ideas. We believe in the motto: "Happy employees, Happy Customers". 

GREEN PLANET

In Decathlon, we believe that preserving our planet is crucial for our future. We try to always work towards green planet projects, such as: "100 green energy consumption by 2019"; "Recycle waste in order to reach 0% landfill by 2019"; "100% freehold sites producing renewable energy with solar panels by 2019"